Recently, our CEO Marc Schiller released a collection of white papers that are timely, easy-to-digest summaries of Internet trends within indie film. They are broken out into various topics from self-service platforms and international sales to social media channels and generating digital revenue.
It’s about balancing your strategy between exposure on popular online marketplaces with “the power of discovery”. During this era of oversupply, the stronger the niche and the more available it is, the better it can move and with better margins. “The key to success with these films,” he writes, “is the fact that traditional advertising and marketing costs can be greatly reduced without decreasing sales and income.”
Facebook has shifted from free advertising and recoded its software to support corporate and small business marketing. “Less than 16% of content shared on a Facebook fanpage is seen by the film’s followers.” With an increased supply of indie films, a more vigorous approach to outreach is required. Capturing an audience is less...Read more
Park Hyatt has a longstanding passion for contemporary art world, which stems from its founder, the late Jay Pritzker, who was an avid collector and supporter of the arts. Each Park Hyatt property has a unique design aesthetic which features...
In a pair of TIFF Doc Conference talks touching on the distribution stories behind docs including Exit Through The Gift Shop (pictured) and Indie Game: The Movie, marketing and distribution experts Marc Schiller and Peter Broderick laid out their visions...