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Park Hyatt and BOND Partner Together for the New Contemporary Art Magazine ARTPHAIRE

Park Hyatt and BOND Partner Together for the New Contemporary Art Magazine ARTPHAIRE

Posted: 11/7/13

Park Hyatt has a longstanding passion for contemporary art world, which stems from its founder, the late Jay Pritzker, who was an avid collector and supporter of the arts. Each Park Hyatt property has a unique design aesthetic which features incredible works from some of the most famous artists from around the world. The brand wanted to translate their love of contemporary art  into a new digital campaign. At BOND, we also have a deep appreciation of contemporary art and felt that knew we would be the perfect partner to create a campaign that was both visually stunning and provided incredible depth and breadth of content for their guests.

Back in August, we met with Park Hyatt and immediately began planning for to create ARTPHAIRE, an online magazine focused on contemporary art. We wanted our campaign to launch during the peak of the fall art fair season. We were able to create inspirational designs and a streamlined production process in order to launch the...

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