BOND360 Empowers Filmmakers To Sell Films and Related Products Directly To Their Fans

Posted: 4/18/13

BOND Strategy and Influence, one of the leading strategy and marketing firms for independent cinema, announced the creation of BOND360, a new initiative that provides strategic consultation, marketing, public relations, financing, and technical support to help filmmakers connect their films and related products directly with fans.

BOND360 will have immediate access to a staff of twenty seasoned publicists, designers, programmers, project managers and strategists who have seen tremendous success with breakthrough digital campaigns for films such as the Academy Award®-nominated Exit Through the Gift Shop, SENNA, and The Imposter. Bond 360 will work closely with filmmakers to build and nurture digital communities and sell films and merchandise directly to fans through in-person events and on the films’ websites.

"As digital technologies continue to disrupt the traditional means of distribution, filmmakers are becoming a lot more entrepreneurial and are seeking alternatives that give them more control and ownership," said Marc Schiller, CEO of BOND Strategy and Influence. BOND360 was created to address these new challenges of the shifting film landscape by providing the resources, expertise and funding to help filmmakers successfully market, promote, and...