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Marc Schiller’s Analysis for Internet Trends in 2014 for Independent Films

Marc Schiller’s Analysis for Internet Trends in 2014 for Independent Films

Posted: 6/16/14

Recently, our CEO Marc Schiller released a collection of white papers that are timely, easy-to-digest summaries of Internet trends within indie film. They are broken out into various topics from self-service platforms and international sales to social media channels and generating digital revenue.

It’s about balancing your strategy between exposure on popular online marketplaces with “the power of discovery”.  During this era of oversupply, the stronger the niche and the more available it is, the better it can move and with better margins.  “The key to success with these films,” he writes, “is the fact that traditional advertising and marketing costs can be greatly reduced without decreasing sales and income.”

Facebook has shifted from free advertising and recoded its software to support corporate and small business marketing. “Less than 16% of content shared on a Facebook fanpage is seen by the film’s followers.” With an increased supply of indie films, a more vigorous approach to outreach is required. Capturing an audience is less...

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