Virtual pinboard site Pinterest has exploded in popularity in 2012, making it easy for users to “pin” visual images from around the Web and share them with their friends. When BABYBJÖRN asked BOND to create an innovative promotion for the new BABYBJÖRN Baby Carrier Miracle, we recognized that Pinterest – which has become especially popular with moms and expecting mothers – would be the most effective social platform for reaching this very targeted demographic.
How does the contest work?
To enter the contest, Pinterest users must pin images of baby products and accessories for expecting mothers to a Pinterest board titled “Stylish BabyBjorn Mom.” At least three of these images must be for BABYBJÖRN products, and each pin must contain the tags #babybjornus and #pinandwin. The final step is for users to post a comment on the original BABYBJÖRN contest announcement pin. BABYBJÖRN then chooses the best virtual pinboard and awards the Baby Carrier Miracle.
See sample pinboards created by Pinterest users here.
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